Hasselblad X2D 100C

For over 80 years, Hasselblad has expanded the boundaries of photographic storytelling with its excellent image quality, exquisite Scandinavian design, and meticulous craftsmanship that equips customers with the ability and inspiration to create excellent images.

Hasselblad’s next-generation, mirrorless, medium format, digital camera has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark gray tone body of machined aluminum, the X2D 100C houses a 100-megapixel, back-
side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit color depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilizing the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilization system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilizing a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.

The XCD 1,9/80 Becomes Your Best Partner in Shooting Portraits

As Hasselblad’s fastest lens ever, the XCD 1.9/80 features the largest aperture of any Hasselblad lens at f/1,9. With unique twin AF motors and outstanding optical design, this lens provides an equivalent aperture of f/1,5 and a field of view similar to 63mm on full frame 35mm systems. With a 77mm front diameter, it supports common filters and threaded accessories. The XCD 1,9/80 features a 70cm (28in) minimum focus distance (1:6.4 image scale) and an aperture range from 1.9-32. It is especially suitable for portrait, nature, and product photography with its ability to produce pleasing bokeh through excellent subject isolation. It features an integral central shutter, offering exposure times from 60 minutes to 1/2000s with full flash synchronization.

A True Travel Companion: the XCD 2,5/38V

Equivalent to a full-frame 30mm focal length, the XCD 2.5/38V low- distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. More environmental details can be included when shooting in portrait or the soft bokeh effect can be applied via the large f/2.5 aperture, highlighting the subject against the background. When using the XCD 2,5/38V lens, the narrow aperture and leaf shutter
blades can create Hasselblad’s hallmark eight-point starburst effect on bright light sources. The minimum focusing distance is only 30cm, perfect for capturing cuisine, products, and other still subjects. With a compact optical design, small and lightweight focusing module, and optimized leaf shutter, it weighs only 350g but delivers top-class optical performance.—

The Summilux-M 35 f/1.4 for a Fairy Tale Look

When the Summilux-M 35 f/1.4 came on the market in 1961, Leica presented the fastest wide-angle lens the world had ever seen. For over 35 years it was produced in several versions. Today, it’s a rarity in high demand. With the renewed production in Leica’s Wetzlar factory, the classic is about to experience a notable revival. A distinctive bokeh and vignetting at maximum aperture got the Summilux-M 35 f/1.4 its title as the “true king of bokeh”. Photographing at open aperture in backlit conditions creates intended lens flares that can be used for specific creative effects. At smaller apertures it delivers very sharp and almost distortion-free pictures that easily meet all modern requirements on image quality.

For architecture photography, try the Tri-Elmar-M 16-18-21 f/4 ASPH

The Tri-Elmar-M 16-18-21 f/4 ASPH has a super wide-angle lens with three focal lengths. With its impressive
angle of view of 107°, this Elmar lens conquers 16mm super wide-angle photography in perfect Leica M style. Due to the minimal distortion and barely perceptible field curvature; it can be recommended for highly demanding architecture photography even at the 16mm setting. The Tri-Elmar-M 16-18-21mm f/4 ASPH unites three super wide-angle focal