Literary Explorations
About
Do you matter? How Great Design Will Make People Love Your Company
By Robert Brunner & Stewart Emery with Russ Hall
More and more companies are coming to understand the competitive advantage offered by outstanding
design. With this, you can create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance. But delivering great design is not easy. Many companies accomplish it once or twice; few do it consistently. The secret: building a truly design-driven business in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer, Robert Brunner, (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case
for the power of design in making emotional connections, deepening relationships, and strengthening brands. The authors show how (and how not) to use research, how to extend design values into marketing, manufacturing, and beyond, and how to keep building on your progress, truly “baking” design into all your processes and culture.—
Length: 236 Pages
Dimensions: 0.75 x 5.5 x 8.75 inches
Publisher: Ft Pr
Publication Date: January, 2008
Language: English
Building a Story Brand: Clarify Your Message So Customers Will Listen
By Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking
about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.—
Length: 240 Pages
Dimensions: 5.75 x 0.88 x 8.7 inches
Publisher: Harper Collins Leadership
Publication Date: October, 2017
Language: English
The Human Side of Innovation: The Power of People in Love with People
By Mauro Porcini
Today’s economic downturn is, unfortunately, shifting the focus of innovation toward profits at the expense of the people and greater society that a company serves. In an urgent call to prioritize human- centered design and innovation when it is most at risk, Mauro Porcini, PepsiCo’s Chief Design Officer and SVP, has written a timely book—both manifesto and memoir. Porcini’s approach can be summed up by a human-centered philosophy of business, leadership, and design, which anyone can learn from this book and apply. It is rooted in the simple truth that great design comes from an earnest desire to make other people happy. He explains that the key to real, world-changing innovation is the ability to identify individuals who have the mindset of “unicorns.” These human-centered individuals are able to combine vision and execution, innovation and productivity, and kindness and optimism in order to create meaningful solutions for actual human beings.—
Length: 390 Pages
Dimensions: 7.75 x 0.88 x 10 inches
Publisher: Berrett-Koehler
Publication Date: November, 2022
Language: English
